Capaldo, Guido; Iandoli, Luca; Raffa, Mario; Zollo, Guiseppe - In: Journal of Research in Marketing and Entrepreneurship 3 (2001) 1, pp. 18-38
In this paper the authors address the issue of the management of the marketing/entrepreneurship interface in small entrepreneurial knowledge‐based firms (EKFs). According to the perspective presented in this work, in such firms, the management of the interface is strictly related to ensuring a...
