Capra, C. Monica; Meer, Shireen; Lanier, Kelli - Department of Economics, Emory University - 2006
In this paper we study whether mood affects: 1) Willingness to pay (WTP); and 2) The effectiveness of the demand revealing mechanism. We study decisions using a random nth price auction with induced values and homegrown values. Our data show no clear support for negative mood effects on WTP and,...