Can a dietician change the taste of a food by changing its name? While research on labeling has focused on nutritional labels, health labels, and warning labels, little has examined how descriptive menu labels influence perceptions toward foods. Descriptive labels might add a positive halo to a...

While the interest in smart shopping carts is growing, both retailers and consumer groups have concerns about how real-time spending feedback will influence shopping behavior. Building on budgeting and spending theories, the authors conduct three lab and grocery store experiments, which robustly...

In the battle of obesity, marketers have been accused of unfairly promoting the consumption of “comfort foods,” which are often assumed to be low in nutrients and high in sugar, fat, and regret. Clinical research of these foods has focused on and confounded “bad moods and bad foods,”...