Preface -- Introduction -- An overview of the U.S. tax system -- Fairness -- Taxes and economic prosperity -- Simplicity and enforceability -- Elements of fundamental reform -- Consumption tax alternatives -- Starting from here -- A voter's guide to the tax policy debate -- Notes -- References...

The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value...