Greenacre, Luke; Freeman, Lynne; Donald, Melissa - In: Journal of Business Research 66 (2013) 7, pp. 948-954
This paper compares social network and tribal theory for their fit with the behaviour of real music communities. These … social network theory provides a better fit with the behaviour of real communities. These results imply that the a …-priori expectation should be that consumer communities conform to the social processes suggested by social network theory. However …
