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Search Committee Report: Marketing Science— A Strong Franchise with a Bright Future
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing Science 21 (2002) 1, pp. i-i
No abstract available
Persistent link: https://www.econbiz.de/10008788111
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Investigating New Product Diffusion Across Products and Countries - We investigate determina...
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 97-114
Persistent link: https://www.econbiz.de/10006895949
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence - M...
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 74-96
Persistent link: https://www.econbiz.de/10006895950
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Consistent Assortment Provision and Service Provision in a Retail Environment - How competin...
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 54-73
Persistent link: https://www.econbiz.de/10006895951
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility - A...
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 32-53
Persistent link: https://www.econbiz.de/10006895952
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Co...
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 14-31
Persistent link: https://www.econbiz.de/10006895953
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Editorial: The Mission of Marketing Science
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10006895954