We consider a dynamic model of conformity that permits both a conformist and non-conformist equilibrium. We provide conditions under which conformity can 'invade' a population. More precisely, starting from a non-conformist equilibrium, we show that the conformity of an arbitrarily small...

We consider a dynamic model of conformity that permits both a conformist and a non-conformist equilibrium. We provide conditions under which conformity can 'invade' a population. More precisely, starting from a non-conformist equilibrium, we show that the conformity of an arbitrarily small...