Contents -- Introduction -- 1. How to Combine Theory and Business Practice? -- 1.1 About Theory -- 1.2 Qualitative, Quantitative, and Mixed Research Methods -- 1.3 Cases Studies: Why, How, and What? -- 1.4 The Case Study of Panasonic: Do You Believe in its Future Business? -- 1.4.1 Company...

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to...

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and...