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Multinational corporations
Casson, Mark (ed.) - 1990
Persistent link: https://www.econbiz.de/10013388496
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Marketing and the multinational : extending internalisation theory
Buckley, Peter J.; Casson, Mark - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 492-508
Persistent link: https://www.econbiz.de/10009297216
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Marketing and the multinational : extending internalisation theory
Buckley, Peter J.; Casson, Mark - In: The multinational enterprise and the emergence of the …, (pp. 20-51). 2014
Persistent link: https://www.econbiz.de/10010461287
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Entrepreneurship and the development of global brands
Lopes, Teresa da Silva; Casson, Mark - In: Business history review 81 (2007) 4, pp. 651-680
Persistent link: https://www.econbiz.de/10003727534
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The future of the multinational enterprise
Buckley, Peter J.; Casson, Mark - 1994 - 2. ed., reprinted
Persistent link: https://www.econbiz.de/10000888109
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Internationalisation as a learning process : a model of corporate growth and geographical diversification
Casson, Mark - 1993
Persistent link: https://www.econbiz.de/10000865013
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Institutional diversity in overseas enterprise : a note on free-standing companies and managing agencies
Casson, Mark - 1993
Persistent link: https://www.econbiz.de/10000865014
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Multinationals and world trade : vertical integration and the division of labour in world industries
Casson, Mark - 1991 - Reprint
Persistent link: https://www.econbiz.de/10000837173
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Internationalisation theory and beyond
Casson, Mark - 1990 - Preliminary draft
Persistent link: https://www.econbiz.de/10000802567
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Western multinationals in the Indian pharmaceutical industry
Casson, Mark; Singh, Satwinder - 1991
Persistent link: https://www.econbiz.de/10000816299