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The purposes of this paper are (1) to examine driving forces and key success factors related to the increasing globalization of the wine industry, and (2) to analyze the current competitive advantage positions of four Old and five New World wine producing countries. Each country will be profiled...
Persistent link: https://www.econbiz.de/10005136788
The purposes of this paper are (1) to examine driving forces and key success factors related to the increasing globalization of the wine industry, and (2) to analyze the current competitive advantage positions of four Old and five New World wine producing countries. Each country will be profiled...
Persistent link: https://www.econbiz.de/10009444389
Persistent link: https://www.econbiz.de/10007912795