Showing 1 - 2 of 2
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...
Persistent link: https://www.econbiz.de/10012395869
Persistent link: https://www.econbiz.de/10011917424