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~person:"Cavusgil, S. Tamer"
~person:"Ferrell, O.C."
~person:"Keillor, Bruce D."
~subject:"International marketing"
~type_genre:"Book section"
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Internationales Marketing
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Cavusgil, S. Tamer
Ferrell, O.C.
Keillor, Bruce D.
Ghauri, Pervez N.
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Townsend, Janell D.
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Handbook of research in international marketing
1
International business strategy : theory and practice
1
International marketing ; Vol. 1
1
International marketing ; Vol. 2
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International marketing ; Vol. I
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International marketing ; Vol. V
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ECONIS (ZBW)
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Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
2
Perspectives : knowledge development in international marketing
Cavusgil, S. Tamer
-
2008
Persistent link: https://www.econbiz.de/10003654986
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3
Pricing for global markets
Cavusgil, S. Tamer
-
2008
Persistent link: https://www.econbiz.de/10003656333
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4
The standarization construct in international marketing : earlier conceptualization and suggestions for further development
Yaprak, Attila
;
Xu, Shichun
;
Cavusgil, S. Tamer
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2011
Persistent link: https://www.econbiz.de/10009387372
Saved in:
5
Internal determinants of export marketing behavior : an empirical investigation
Cavusgil, S. Tamer
;
Nevin, John R.
-
2006
Persistent link: https://www.econbiz.de/10003410685
Saved in:
6
The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance
Zou, Shaoming
;
Cavusgil, S. Tamer
-
2006
Persistent link: https://www.econbiz.de/10003410813
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