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Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.; Cavusgil, S. Tamer; Calantone, Roger J. - In: Interdisciplinary approaches to product design, …, (pp. 3-37). 2012
Persistent link: https://www.econbiz.de/10009626902
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Knowledge as a strategic resource in logistics and purchasing : Report No. 03-100
Hult, G. Tomas M.; Cavusgil, S. Tamer; Calantone, Roger J. - In: MSI reports : working paper series (2003) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10001824566
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Knowledge as a strategic resource in logistics and purchasing : Report No. 03-100
Hult, G. Tomas M.; Cavusgil, S. Tamer; Calantone, Roger J. - In: MSI reports : working paper series (2003) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10009893384
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The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison
Calantone, Roger J.; Kim, Daekwan; Schmidt, Jeffrey B.; … - In: Journal of Business Research 59 (2006) 2, pp. 176-185
Persistent link: https://www.econbiz.de/10005473902