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Strategic and organisational challenges in the integrated marketing communication paradigm shift : a holistic vision
Vernuccio, Maria; Ceccotti, Federica - In: European management journal 33 (2015) 6, pp. 438-449
Persistent link: https://www.econbiz.de/10011436630
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Determinants of e-brand attitude : a structural modeling approach
Vernuccio, Maria; Barbarossa, Camilla; Giraldi, Angelo; … - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 500-512
Persistent link: https://www.econbiz.de/10009528852
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Determinants of e-brand attitude: A structural modeling approach
Vernuccio, Maria; Barbarossa, Camilla; Giraldi, Angelo; … - In: The journal of brand management : an international journal 19 (2012) 6, pp. 500-513
Persistent link: https://www.econbiz.de/10009841163