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Chae, Inyoung
Schweidel, David A.
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How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
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Paywall suspensions and digital news subscriptions
Chae, Inyoung
;
Ha, Jihyeon
;
Schweidel, David A.
- In:
Marketing science
42
(
2023
)
4
,
pp. 729-745
Persistent link: https://www.econbiz.de/10014317640
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