The implications of model specification choices for the measurement of demand response to advertising are examined using Australian data. Single-equation models versus complete systems and alternative corrections for autocorrelation are evaluated. Competing advertising efforts by two producer...

Controversy has surrounded the welfare effects of advertising, mainly concerning the consumer welfare effects. Unfortunately, the measures of consumer welfare effects in most studies have been ad hoc and incorrect. The consumer welfare consequences of advertising can be measured consistently...

Whimsy in specification choices leads to fragility of inference in econometric studies of structural change in meat demand. The literature contains a variety of results, with many contradictions, attributable largely to differences in specifications. This article reviews that literature, uses...

This article evaluates an industry-funded nutrition education program, Exercise Your Options, provided to junior high school children in California by the Dairy Council of California (DCC). The program consists of education materials provided to teachers to assist in teaching about nutritional...

The nonparametric approach to consumer-demand analysis-based on revealed-preference axioms-is reviewed. Particular attention is paid to questions of size and power of tests for consistency of data with the existence of a stable, well-behaved utility function that could have generated the data....