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Cham Tat Huei
Fam, Kim Shyan
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Special issue: digitalization and its impact on contemporary marketing strategies and practices
Cham Tat Huei
(
ed.
);
Cheah, Jun-Hwa
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013258373
Saved in:
2
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan
;
Boon Liat Cheng
;
Cham Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
Saved in:
3
Digitalization and its impact on contemporary marketing strategies and practices
Cham Tat Huei
;
Jun-Hwa Cheah
;
Memon, Mumtaz Ali
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 103-105
Persistent link: https://www.econbiz.de/10013258512
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