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A doctor's dilemma : does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne C.; Chamberlain, Kerry - 2002
Persistent link: https://www.econbiz.de/10001715417
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The role of over-the-counter medication in health management safety, efectiveness and side effects
Eagle, Lynne C.; Chamberlain, Kerry - 2001
Persistent link: https://www.econbiz.de/10001650596
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Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.; Chamberlain, Kerry; Zou, Liping - 2002
Persistent link: https://www.econbiz.de/10001722271
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Practice nurses : practically neglected in the DTC promotion of drugs debate
Eagle, Lynne C.; Chamberlain, Kerry; Zou, Liping - 2002
Persistent link: https://www.econbiz.de/10001726424
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Prescription medication advertising: Professional discomfort and potential patient benefits -- Can the two be balanced?
Eagle, Lynne; Chamberlain, Kerry - In: International journal of advertising : the quarterly … 23 (2004) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10008117604