Wieder, Bernhard; Ossimitz, Maria-Luise; Chamoni, Peter - In: International Journal of Economic Sciences and Applied … 5 (2012) 3, pp. 7-32
broadly defined as an analytical process which transforms fragmented data of enterprises and markets into action … primarily designed and deployed to support this analytical process (e.g. data warehouse software, data mining software, digital … managerial decision quality, both of which are determined by data quality. Partial Least Square (PLS) modeling is used to analyze …