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Purpose: This study aims to build a comprehensive knowledge structure of smart hospitality and tourism research. Design/methodology/approach: Content analysis is carried out on the themes of pertinent research from the perspectives of customers, suppliers, technology and policymakers. Findings:...
Persistent link: https://www.econbiz.de/10012811479
Purpose: This paper aims to comprehensively and systematically review the state of customer relationship management (CRM) research on hospitality and propose future research agenda. Design/methodology/approach: All hospitality-related CRM articles since its introduction as a concept in 1988...
Persistent link: https://www.econbiz.de/10012069130
Purpose: This study aims to present a state-of-the art review on information and communication technology (ICT) research in hospitality and tourism published between 2014 and 2017. Design/methodology/approach: A total of 288 full-length articles from eight top-tier hospitality and tourism...
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Purpose: This paper aims to investigate the temporal dynamics of users browsing activity on a hotel website in order to derive effective marketing strategies and constantly improve website effectiveness. Users' activities on the hotel's website on yearly, monthly, daily and hourly basis are...
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