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Chan, Kwong
Diamond, William
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Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?
Zanjani, Shabnam
;
Diamond, William
;
Chan, Kwong
- In:
International journal of advertising : the quarterly …
40
(
2011
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009976486
Saved in:
2
Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?
Zanjani, Shabnam
;
Diamond, William
;
Chan, Kwong
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009811393
Saved in:
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