Suhartanto, Dwi; Syarief, Moch Edman; Chandra Nugraha, Ade - In: Journal of Islamic Marketing 13 (2021) 9, pp. 1958-1972
Purpose: This study aims to examine factors driving millennial loyalty towards artificial intelligence (AI)-enabled mobile banking services in Islamic banks. Design/methodology/approach: This research collected the data from 204 millennial customers of Islamic banks in Aceh, Indonesia. Partial...