Chandukala, Sandeep R.; Kim, Jaehwan; Otter, Thomas; … - In: Foundations and Trends(R) in Marketing 2 (2008) 2, pp. 97-184
Direct utility models of consumer choice are reviewed and developed for understanding consumer preferences. We begin with a review of statistical models of choice, posing a series of modeling challenges that are resolved by considering economic foundations based on constrained utility...