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Channon, C.
Ehrenberg, A. S. C.
49
Ehrenberg, Andrew S. C.
29
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9
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Brand management ; Vol. 2
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
2
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, A. S. C.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 307-314
Persistent link: https://www.econbiz.de/10001911494
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