Purpose – Improving alignment between supply chain and new product development (NPD) can enhance market impact and revenue growth. Additionally, it can remove a lot of frustration for supply chain managers, who currently are often the last to find out about NPD, whereas their contribution is...

Purpose – To expand beyond existing research on the integration of supply chain and new product development that has a limited focused on the need to pre-inform supply chain before product launch, the need for new product development to consider the impact of product design on supply chain...

Purpose – Improving alignment between supply chain and new product development (NPD) can enhance market impact and revenue growth. Additionally, it can remove a lot of frustration for supply chain managers, who currently are often the last to find out about NPD, whereas their contribution is...

Purpose – To expand beyond existing research on the integration of supply chain and new product development that has a limited focused on the need to pre‐inform supply chain before product launch, the need for new product development to consider the impact of product design on supply chain...

Purpose – Improving alignment between supply chain and new product development (NPD) can enhance market impact and revenue growth. Additionally, it can remove a lot of frustration for supply chain managers, who currently are often the last to find out about NPD, whereas their contribution is...