Taleizadeh, Ata Allah; Charmchi, Masoud - In: Journal of industrial engineering international 11 (2015), pp. 111-117
Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was only on one good. In this paper, we study a two-echelon...
