If individuals tend to behave like their peers, is it because of conformity, that is, the preference ofpeople to align behavior with the behavior of their peers; homophily, that is, the tendency ofpeople to bond with similar others; or both? We address this question in the context of an...

If individuals tend to behave like their peers, is it because of conformity, that is, the preference of people to align behavior with the behavior of their peers; homophily, that is, the tendency of people to bond with similar others; or both? We address this question in the context of an...

If individuals tend to behave like their peers, is it because of conformity, that is, the preference of people to align behavior with the behavior of their peers; homophily, that is, the tendency of people to bond with similar others; or both? We address this question in the context of an...