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Indigenous marketing practices and theories in emerging economies : consumer behavior and retail transformations in India

Dholakia, Ruby R.; Dholakia, Nikhilesh; Chattopadhyay, Atish - In: Journal of business research : JBR 86 (2018), pp. 406-415

Persistent link: https://www.econbiz.de/10011855369

India's emerging retail systems : coexistence of tradition and modernity

Dholakia, Nikhilesh; Dholakia, Ruby R.; Chattopadhyay, Atish - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 252-265

Persistent link: https://www.econbiz.de/10009621048

Indias Emerging Retail Systems: Coexistence of Tradition and Modernity

Dholakia, Nikhilesh; Dholakia, Ruby Roy; Chattopadhyay, … - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 252-266

Persistent link: https://www.econbiz.de/10010018414

India’s Emerging Retail Systems : Coexistence of Tradition and Modernity

Dholakia, Nikhilesh; Dholakia, Ruby Roy; Chattopadhyay, … - 2012

India’s retailing sector is expected to remain in a transition spiral for the foreseeable future. Because of India’s unique context – in terms of history, regulation, institutions, demographics, geography, and traditions – there is limited applicability of the available theories of...

Persistent link: https://www.econbiz.de/10014041452