Based on the work of Hofstede, Trompenaars, Lewis, and Rapaille, the founders of the theory of national business cultures and comparative economic studies, the characteristics of corresponding scientific areas are identified: cross-cultural management, cross-cultural communications, and...

Considering the evolution of the scientific knowledge on the topic the authors define "national business cultures" as a complex interdisciplinary basic phenomenon of modern comparative studies and international entrepreneurship. Using the accepted in the world comparative studies methodology -...