Based on the work of Hofstede, Trompenaars, Lewis, and Rapaille, the founders of the theory of national business cultures and comparative economic studies, the characteristics of corresponding scientific areas are identified: cross-cultural management, cross-cultural communications, and...

The inspiration to create this summary was research carried out on the Polish-Ukrainian internationalization of business activity conditions and their models. The article contains conclusions based on the authors' interviews with Ukrainian businessmen and government officials, as well as an...