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Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions
Cheema, Amar; Leszczyc, Peter; Bagchi, Rajesh; Bagozzi, … - In: Marketing Letters 16 (2005) 3, pp. 401-413
models of bidding behavior in emerging market mechanisms. Copyright Springer Science + Business Media, Inc. 2005 …
Persistent link: https://www.econbiz.de/10005716478
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Bidding Behavior in Descending and Ascending Auctions
Cheema, Amar; Chakravarti, Dipankar; Sinha, Atanu R. - In: Marketing Science 31 (2012) 5, pp. 779-800
This research examines how individual differences and institutional practices influence consumer bidding in auctions … for bidders primed with prudence (but not thrill). These findings on consumer bidding behavior have practical implications …
Persistent link: https://www.econbiz.de/10010990386
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Bidding behavior in descending and ascending auctions
Cheema, Amar; Chakravart, Dipankar; Sinha, Atanu R. - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 779-800
Persistent link: https://www.econbiz.de/10009665099