Global production shifts in the form of foreign direct investments are reshaping the economic map: one of the outcomes is today’s global production system. The firms in focus are confronted with the effects of the reshaped economic map, especially with the differences in production conditions...

This thesis aims to extend the current knowledge about corporate image formation process by developing a comprehensive model which incorporates corporate identity mix elements (i.e. symbolism, communication, and behaviour) and unplanned communication factors (i.e. interpersonal, intermediary and...

Perspectives on entry mode choice are broad, emphasising different tenets and variables. However, none of them has examined the impact of the Internet, which has emerged since the 1980s. The thesis aims to investigate to what extent differing Internet usage impacts on foreign market entry mode...