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Chen, Jiemiao
Smith, Robert
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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The Impact of Advertising Creativity on the Hierarchy of Effects
Smith, Robert
;
Chen, Jiemiao
;
Yang, Xiaojing
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 47-62
Persistent link: https://www.econbiz.de/10008167912
Saved in:
2
The Impact of Advertising Creativity on the Hierarchy of Effects
Smith, Robert
;
Chen, Jiemiao
;
Yang, Xiaojing
- In:
International journal of advertising : the quarterly …
37
(
2008
)
4
,
pp. 47-63
Persistent link: https://www.econbiz.de/10009976373
Saved in:
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