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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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Analyzing the macro-level determinants of user entrepreneurship : the moderating role of the national culture.
Kalisz, David; Schiavone, Francesco; Rivieccio, Giorgia; … - In: Entrepreneurship and regional development : an … 33 (2021) 3/4, pp. 185-207
Persistent link: https://www.econbiz.de/10012516835
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Digital servitization and sustainability through networking : some evidences from IoT-based business models
Paiola, Marco; Schiavone, Francesco; Grandinetti, Roberto; … - In: Journal of business research : JBR 132 (2021), pp. 507-516
Persistent link: https://www.econbiz.de/10012581678
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When new product development fails in China : mediating effects of voice behaviour and learning from failure
Bang, Nguyen; Chen, Junsong; De Cremer, David - In: Asia Pacific business review 23 (2017) 4, pp. 559-575
Persistent link: https://www.econbiz.de/10012154059
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Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen; Chen, Junsong; Foroudi, Pantea; Yu, Xiaoyu; … - In: Journal of strategic marketing 30 (2022) 5, pp. 443-480
Persistent link: https://www.econbiz.de/10013370891