A significant body of literature in information systems, marketing, and economics has shown the important implication of the distinction between experience products and search products (“product type”) on consumer information search, marketplace design, and firm strategy. However, how to...

A significant body of literature in information systems, marketing, and economics has shown the important implication of the distinction between experience products and search products ("product type") on consumer information search, marketplace design, and firm strategy. However, how to...