Aquaculture supplies almost half of the world’s seafood consumption. As the market for farmed seafood matures, an increased differentiation through the use of labels is expected. Labels can be categorized as mandatory or voluntary, depending on whether the label is required by law or not. In...

Consumers prefer ecolabeled products. However, little is known about the effects of ecolabels when consumers are simultaneously exposed to negative environmental information. We conducted a stated choice experiment in France with eight fish products that were either ecolabeled or unlabeled. Four...