We consider an on-demand service platform using earning sensitive independent providers with heterogeneous reservation price (for work participation) to serve its time and price sensitive customers with heterogeneous valuation of the service. As such, both the supply and demand are...

With the popularity of on-demand ride services worldwide, ride-sourcing platforms must maintain an adequate fleet size and cope with growing travel demand. Recently, platforms have attempted to provide vehicle rental services to drivers who do not own cars, then recruited them to provide on...