Yan, Bo; Chen, Yan-Ru; Zhou, Xiao-Tai; Fang, Jing - In: Industrial Management & Data Systems 119 (2019) 8, pp. 1785-1801
Purpose: The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method. Design/methodology/approach: Initially, a questionnaire was administered to obtain data on the relationship...