Building on findings related to physiological and psychological motivations of food preference, this research develops a framework to examine preferences toward comfort foods. Study 1 used a North American survey of 411 people to determine favored comfort foods, and Study 2 quantified the...

Obesity has been linked in part to the expanding portion sizes of prepackaged or preserved foods. However, adults frequently serve themselves the food they will eat for a meal or snack. We investigated how the size of serving bowls influences how much food a person decides to serve and consume...

It is important to understand how a country's cultural influences may affect the introduction of a new or unfamiliar food. In this paper, we present a cultural hedonic framework that uses a culture's context (low versus high) and its view toward food consumption (hedonic versus utilitarian...