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Cheng, Julian Ming-Sung
Kalafatis, Stavros P.
35
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Impact of Positioning Strategies on Corporate Performance
Blankson, Charles
;
Kalafatis, Stavros P.
;
Cheng, Julian …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 106-122
Persistent link: https://www.econbiz.de/10008051945
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