Purpose – The purpose of this paper is to fill a knowledge gap by examining the changes in fruit and vegetable consumption of Chinese households. Design/methodology/approach – Using 1993 and 2001 household survey data from three selected provinces in China, the authors estimated a quantile...

Recently, there has been considerable interest in estimating food demand structure in China due to its huge market for food products. Previous literature has focused on the primary food products such as grains and meats, but studies on fruits and vegetables are limited. To fulfill this gap, this...