Consumers often arrive at the point of purchase with a particular product to purchase in mind and must search for this target product in the product display. Drawing on visual crowding theory, we suggest that an individual's ability to find a target product in a display varies according to the...

Two, logically distinct but sometimes compatible, mechanisms of camouflage are background-matching and disruptive coloration. In the former, an animal's coloration comprises a random sample of the background, and so target--background discrimination is impeded. In the latter, object or feature...