Quester, Pascale G.; Dzever, Sam; Chetty, Sylvie - In: Journal of Business & Industrial Marketing 15 (2000) 7, pp. 479-489
In a study involving a mail survey of Australian and New Zealand purchasing agents, a number of hypotheses relating to the potential influence of country‐of‐origin information were investigated. Country‐of‐assembly and country‐of‐design were both included in this study, which also...