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Cheung, Fanny S. L.
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International journal of advertising : the quarterly review of marketing communications
1
Multinationals and Asia : organizational and institutional relationships
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ECONIS (ZBW)
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Client following revisited : a study of transnational advertising agencies in China
Cheung, Fanny S. L.
;
Mirza, Hafiz
;
Leung, Wing-fai
- In:
International journal of advertising : the quarterly …
27
(
2008
)
4
,
pp. 593-628
Persistent link: https://www.econbiz.de/10003774825
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2
International expansion of service multinational enterprises in China : an assessment of the stages theory approach
Cheung, Fanny S. L.
;
Mirza, Hafiz
;
Leung, Wing-fai
- In:
Multinationals and Asia : organizational and …
,
(pp. 21-35)
.
2005
Persistent link: https://www.econbiz.de/10003172039
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