In this paper, we study competitive response to a product innovation. We consider the dynamic interaction between a “Defender” (a firm with a first generation product) and an “Attacker” (a firm with a second generation product). The second generation product entry decision of the Defender,...

In this paper, we study competitive response to a product innovation. We consider the dynamic interaction between a “Defender†(a firm with a first generation product) and an “Attacker†(a firm with a second generation product). The second generation product entry decision of...