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The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Nam, Sungjoon - 2007

This paper documents the existence of the direct and indirect (via word-of-mouth) effects of service quality on new customer acquisition, usage and retention using behavioral data from the launch of a new video on demand type service. For this technology, service quality - the quality of the...

Persistent link: https://www.econbiz.de/10012730533

Service quality variability and termination behavior

Sriram, S.; Chintagunta, Pradeep K.; Manchanda, Puneet - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2739-2759

Persistent link: https://www.econbiz.de/10011409162

Satisfaction spillovers across categories

Dong, Xiaojing; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 275-283

Persistent link: https://www.econbiz.de/10011459515

Information, learning, and drug diffusion : the case of Cox-2 inhibitors

Chintagunta, Pradeep K.; Jiang, Renna; Jin, Ginger Zhe - In: Quantitative marketing and economics : QME 7 (2009) 4, pp. 399-443

Persistent link: https://www.econbiz.de/10003908616

An empirical investigation of the "dynamic McFadden" model of purchase timing and brand choice : implications for market structure

Chintagunta, Pradeep K. - In: Journal of business & economic statistics : JBES ; a … 16 (1998) 1, pp. 2-12

Persistent link: https://www.econbiz.de/10001231060

Consumer response to Chapter 11 bankruptcy : negative demand spillover to competitors

Ozturk, O. Cem; Chintagunta, Pradeep K.; Venkataraman, … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 296-316

Persistent link: https://www.econbiz.de/10012022544

Investigating consumer purchase behavior in related technology product categories

Sriram, S.; Chintagunta, Pradeep K.; Agarwal, Manoj Kumar - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 291-314

Persistent link: https://www.econbiz.de/10003969789

Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior

Bruno, Hernan A.; Cebollada, Javier; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 631-648

Persistent link: https://www.econbiz.de/10011916601

Price uncertainty and market power in retail gasoline : the case of an Italian highway

Rossi, Federico; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 753-770

Persistent link: https://www.econbiz.de/10011951259

The proportional hazard model for purchase timing : a comparison of alternative specifications

Seetharaman, P. B.; Chintagunta, Pradeep K. - In: Journal of business & economic statistics : JBES ; a … 21 (2003) 3, pp. 368-382

Persistent link: https://www.econbiz.de/10001785813