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~person:"Chiummo, Gabriel"
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Chiummo, Gabriel
Finsterwalder, Jörg
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Kuppelwieser, Volker
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Marketing letters : a journal of research in marketing
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1 + 1 does not always equal value creation : the case of YouTube
Kuppelwieser, Volker G.
;
Simpson, Merlin C.
;
Chiummo, …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 311-321
Persistent link: https://www.econbiz.de/10009786891
Saved in:
2
1 + 1 does not always equal value creation: The case of YouTube
Kuppelwieser, Volker G.
;
Simpson, Merlin C.
;
Chiummo, …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 311-321
Persistent link: https://www.econbiz.de/10010161519
Saved in:
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