Cho, Gyeongcheol; Hwang, Heungsun; Sarstedt, Marko; … - In: Journal of Marketing Analytics 8 (2020) 4, pp. 189-202
Generalized structured component analysis (GSCA) is a technically well-established approach to component-based structural equation modeling that allows for specifying and examining the relationships between observed variables and components thereof. GSCA provides overall fit indexes for model...