Choi, Chong Ju; Dassiou, Xeni; Gettings, Stephen - In: Economica 67 (2000) 267, pp. 375-98
This paper refers to herding behaviour as developed in Bikhchandani et al. (1992), Bannerjee (1992) and Choi and Scarpa (1994). We examine the behaviour of a potential customer who does not know how many of her predecessors decided not to purchase the product. We show that, ceteris paribus, a...
