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Data, attitudinal and organizational determinants of big data analytics systems use
Chen, Charlie; Choi, Hoon Seok; Ractham, Peter - In: Cogent Business & Management 9 (2022) 1, pp. 1-18
This study investigates influential factors on the use of Big Data Analytics (BDA) systems in terms of data quality, organizational support, and user satisfaction. We surveyed 236 actual users of BDA systems in different industries and used the PLS-SEM method to analyze the collected data. The...
Persistent link: https://www.econbiz.de/10014505725
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The effect of discount pricing and bundling on the sales of game as a service : an empirical investigation
Choi, Hoon Seok; Chen, Charlie C. - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 21-34
Persistent link: https://www.econbiz.de/10012156389
Cover Image
Data, attitudinal and organizational determinants of big data analytics systems use
Chen, Charlie C.; Choi, Hoon Seok; Ractham, Peter - In: Cogent business & management 9 (2022) 1, pp. 1-18
This study investigates influential factors on the use of Big Data Analytics (BDA) systems in terms of data quality, organizational support, and user satisfaction. We surveyed 236 actual users of BDA systems in different industries and used the PLS-SEM method to analyze the collected data. The...
Persistent link: https://www.econbiz.de/10014420571